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Agenda-setting intelligence, analysis and advice for the global fashion community.

Net Zero-Carbon Fashion: Too Good to Be True?

Last week, Allbirds unveiled what it labels ‘the world’s first net zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.
Two sock-like Mo.onshot sneakers arranged on a mossy bed.
Allbirds claims its "Mo.onshot” shoe is the “the world's first zero-carbon shoe.” (Allbirds)

Last week, Allbirds unveiled the shoe it’s betting will help restore its

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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