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Why This Fashion Brand Is Becoming a Nonprofit

Natalie Chanin helped pioneer the concept of locally made slow fashion in America. To secure that legacy, she’s turning her brand, Alabama Chanin, into a nonprofit.
Alabama Chanin founder Natalie Chanin stands in front of a collection of pottery wearing a navy puff-sleeved blouse and skirt.
To secure her legacy, Natalie Chanin is turning her brand, Alabama Chanin, into a nonprofit. (Rinne Allen)

A little over 20 years ago, Natalie Chanin cut up an old T-shirt, collaged it back together and wore it to a party in New York City.

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Further Reading

Can Patagonia Make Capitalism Climate Friendly?

The company has become a standard bearer for responsible capitalism. But founder Yvon Chouinard’s latest move – giving over most of the company’s shares to a non-profit – will be a tough act for others to follow.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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