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Luxury is over its streetwear obsession.
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From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.
Signs of streetwear’s importance to the luxury business model were everywhere this week, from Virgil Abloh’s last collection for Louis Vuitton to LVMH’s Aimé Leon Dore deal to Bally’s appointment of Rhuigi Villaseñor.
Hoodies, sneakers and graphic T-shirts may have peaked as high fashion trends, but the movement’s wider influence is far from over.
Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.
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The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
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