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Skate Sneakers Are Catching Air Again

Despite sluggish sales in recent years, skate sneakers are finding momentum again as a value-priced option fuelled by innovative designs.
Skate sneakers are finding new momentum by honing in on innovative designs and affordability.
Skate sneakers are finding new momentum by honing in on innovative designs and affordability. (BoF Studios)
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BoF PROFESSIONAL

For his New York skateboarding label’s first collaboration with New Balance Numeric — the skate division of the US footwear brand — Grand Collection founder Ben Oleynik wanted to make sneakers that both skateboarders and fashion customers would buy.

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About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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