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Salomon’s Plan to Grow in Running and Fashion

Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
French trail running brand Salomon is seeking to keep up momentum in both fashion and running more generally.
French trail running brand Salomon is seeking to keep up momentum in both fashion and running more generally. (Salomon)

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