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Sports

The Gorpcore Empire Behind Salomon and Arc’teryx

Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
Arc'teryx, Salomon, Gorpcore, Fashion, Streetwear
Brands like Arc'teryx and Salomon found universal appeal in the late 2010s, becoming coveted fashion collaborators thanks in part to the gorpcore trend. (Arc'teryx)
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BoF PROFESSIONAL

Tyler Jordan had recently moved to Vancouver in the autumn of 1993 and was looking for work when he chanced upon a mysterious handwritten job advert in his local climbing gym: “If you have a tendency to remain positive when shit hits the fan — call this number.”

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Further Reading

Salomon’s Super Bowl Surprise

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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