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Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.
An employee key card with Kim Kardashian's face. Logos for Skims and Nike are visible.
Called NikeSkims, the project was kept quiet for more than a year until the two companies teased a partnership in February. (Nike)
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BoF PROFESSIONAL

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims, with plans to release its first collection geared towards women this spring.

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