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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals

Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
A'ja Wilson before a game
Nike and A'ja Wilson announced the Las Vegas Aces star's long-awaited signature sneaker at an exhibition game last weekend. (Nike)

Earlier this month, A’ja Wilson of WNBA team Las Vegas Aces walked into an arena ahead of an exhibition game wearing a cropped hoodie with the message, “Of course I have a shoe dot com” underneath a Nike swoosh.

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