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Agenda-setting intelligence, analysis and advice for the global fashion community.

Explainer — Why the Menswear Market Is on Fire

From the rise of work from home to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.
Matches, Gucci, menswear, retailer
Menswear sales at luxury retailer Matches Fashion are up 40 percent this year compared to the same period in 2021. (Joachim Mueller)

The future of fashion is menswear.

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Further Reading

Ties Are Dead. Or Are They?

As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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