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What’s Driving the Men’s Jewellery Boom?

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.
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American singer-songwriter Miguel is one of a long list of male celebrities to endorse New-York based Veert's jewellery. (Courtesy)

When Julia Lang launched her unisex jewellery brand in November 2020, the New York-based marketing veteran wanted to make a splash.

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Further Reading

How Athletes Went From Selling Merch to Building Fashion Brands

High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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