Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Sailing Ready for Its Fashion Moment?

As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors.

A SailGP race in Auckland, New Zealand in January 2025, featuring boats from international teams including Brazil and Italy. — A SailGP race in Auckland, New Zealand in January 2025. (Bob Martin for SailGP)

Haley Crawford

10 June 2025

BoF PROFESSIONAL

Last weekend, nearly 10,000 people packed a grandstand in New York for this year’s kickoff of SailGP, an international sailing race often likened to Formula 1 on the water that has rapidly attracted audiences with its elite, globetrotting allure.

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The BoF Podcast: Lewis Hamilton on How His Formula 1 Career Led Him to Collaborate With Tommy Hilfiger

From race cars to runways, Formula 1 champion Lewis Hamilton sat down with BoF’s Editor-in-Chief Imran Amed to discuss his collaboration with Tommy Hilfiger, who also makes a special appearance in this week’s episode of the BoF Podcast.

LVMH and Formula 1 Announce 10-Year Partnership

The tie-up will involve several of LVMH’s houses, including Louis Vuitton, Moët Hennessy and TAG Heuer.

With ‘Players’, Carine Roitfeld Will Tackle the Intersection of Fashion and Sport

With the launch of new magazine ‘Players’ Carine Roitfeld and son Vladimir Roitfeld, who will serve as editor-in-chief, are looking to provide a new, more elevated take on fashion and sport — and become a go-to media partner for brands.

About the author

Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

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Is Sailing Ready for Its Fashion Moment?

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The BoF Podcast: Lewis Hamilton on How His Formula 1 Career Led Him to Collaborate With Tommy Hilfiger

LVMH and Formula 1 Announce 10-Year Partnership

With ‘Players’, Carine Roitfeld Will Tackle the Intersection of Fashion and Sport

Fashion Needs to Be More Present in Women’s Sports

Sportswear Won’t Escape the Impact of the Iran War

Why On’s Hot 2025 Turned Into a Cautious 2026

What Is Nike Doing With Its ACG Label?

Bondholders Approve Saks Global’s Five-Year Business Plan

Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says

What Stops Beauty Shoppers From Buying More

Underdays and Foundrae Are Hiring on BoF Careers

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