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Sports

How to Open a Store in 2022

From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
Jacquemus' conceptual pop up store in Selfridges, London.
Jacquemus' conceptual pop-up store in Selfridges, London. (Selfridges)
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BoF PROFESSIONAL

London-based sneaker reseller Kick Game grew 400 percent last year, fuelled almost exclusively by digital sales. But in 2022, Kick Game is instead betting big on physical retail, with plans to open four stores across the UK and Europe by next year.

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Further Reading

What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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