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Highsnobiety Launches New Sports Vertical With Concept Store

Highsnobiety Sports will be a new section on the publication’s website. It will also inspire a retail pop-up store in Los Angeles opening in May.
The Highsnobiety Sports campaign, shot at UCLA.
The Highsnobiety Sports campaign, shot at UCLA. (Highsnobiety)

Streetwear and luxury media publisher Highsnobiety is expanding its coverage to include a new separate section about the role of sports in culture.

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Further Reading

Activewear’s Biggest Disruptors

Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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