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How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.
For emerging brands, having industry connections and a good sense of a retailer’s target customer still counts for a lot.
For emerging brands, having industry connections and a good sense of a retailer’s target customer still counts for a lot. (Represent)
By
BoF PROFESSIONAL

“Thank you so much! I loved your pieces… just picked up a few things from the Ssense in Montreal,” read a direct message on Instagram two weeks ago from American singer-songwriter Giveon to Bukki Ojo, founder of London-based Seventh Stores. For Ojo, it was a validation of her decision to pursue her first wholesale deal, which launched with the Canadian retailer in October.

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Further Reading

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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