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Amer Sports’ much-hyped US IPO — the fashion industry’s largest listing since Birkenstock in October — got off to a disappointing start before shares even began trading Thursday.
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The owner of Arc’teryx, Salomon and Wilson is headed for an initial public offering this week. It’s hoping its public debut will go better than the last big fashion listing.
The sportswear brand surpassed $1 billion in revenue in 2022, buoyed by soaring demand for its fashion-forward performance products, parent-company Amer Sports’ IPO filing revealed.
Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.
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