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66˚North Taps Kei Toyoshima in Fashion Push

The Icelandic outerwear label, backed by the family that owns Chanel, aims to “elevate” and widen the appeal of its brand.
66 North
Icelandic outerwear label 66˚North is betting on Kei Toyoshima, a menswear design consultant at Louis Vuitton, to help ‘elevate’ and widen the appeal of its brand. (66 North)

66˚North has named Kei Toyoshima, a menswear design consultant at Louis Vuitton, its creative director as part of a push to “elevate” the Icelandic outerwear brand and expand its appeal with fashion consumers.

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About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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