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Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
Mango store in NYC
Retailers such as Primark and Mango may seem extremely bullish on US retail expansion in recent years, but both giants have been in the market for a decade or more. (Mango)

For a growing number of European and Asian fashion brands, America is the land of opportunity.

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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