Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Vintage Gap Is Hot and Current Gap Is Not

Driven partly by nostalgia and partly by the trend for 1990s and Y2K styles, people are snatching up products from Gap’s heyday. But those same shoppers aren’t buying what Gap has in stores now.

A photo collage shows different detail shots of a wine-coloured vintage Gap anorak. — A vintage Gap anorak. (Blackbird Spyplane)

17 July 2023

BoF PROFESSIONAL

Of the different vintage Gap pieces Erin Wylie has bought recently, her favourite is a wine-coloured anorak in a soft, papery cotton. What she likes are the subtle details: the look and feel of the material, and small choices like the colour-matched silicone stopper on the drawcord of the hood.

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About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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Why Vintage Gap Is Hot and Current Gap Is Not

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Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand

Gap Makes Break Up With Kanye West Official

Is It Time for Gap Inc. to Go Private?

Is Quince Really Worth $10 Billion?

Why Strong Retail Sales Aren’t Leading to More Retail Jobs

BoF Masterclass | The State of Fashion 2026

Pete Nordstrom on the Enduring Power of Retail’s ‘Best Mousetrap’ | The BoF Podcast

The Season That Was: Signals From Fashion’s Front Lines

Lanvin Deputy CEO Siddhartha Shukla Exits Brand

The Designers and Brands That Defined the Season | The BoF Podcast

Is Quince Really Worth $10 Billion?

The Daily Digest Newsletter

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