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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Tariffs Haven’t Led to Soaring Prices – Yet

Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.
Model wearing Déhanche belt.
Made-in-Italy belt brand Déhanche will hold its $300 price tag for the evergreen products that make up the bulk of its business, she added. New seasonal styles, which account for about 30 percent sales, will go up 15 to 20 percent. (Déhanche)

For Erin Webb, the founder of the made-in-Italy belt brand Déhanche, it’s been a few weeks of whiplash in a trade landscape that

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Further Reading

Luxury’s Pricing Reality Check

Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?

Retail’s Looming Inventory Problem

Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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