Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

BoF analysis of dozens of publicly traded fashion and beauty retailers’ latest earnings shows companies that can make the most compelling case for value have been the most successful.
Shoppers queue outside Selfridges ahead of the Boxing Day sales on December 26, 2015 in London, England.
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut. (Getty Images)

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON