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Why Revolve Can’t Stop Talking About AI

The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
Bella Hadid for Revolve Los Angeles
The vast majority of Revolve customers don’t know what brands they purchase from the website, which was the catalyst behind the launch of its biggest, priciest private label yet, Revolve Los Angeles. (Revolve)

Revolve Group isn’t the only fashion retailer using artificial intelligence, but it’s a clear contender for being the most willing to talk about it publicly.

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Further Reading

Why Revolve Is Embracing Brick-and-Mortar

Facing declining sales and tumbling shares, Revolve Group Inc. is opening its first permanent store in Aspen after a successful pop-up, signalling a shift from its influencer-driven online model to meet growing consumer demand for in-person shopping.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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