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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why PVH Sold Its Heritage Brands

The transaction marks the end of an era for the company as it aims to strengthen its main brands, Calvin Klein and Tommy Hilfiger, and recover from the pandemic. BoF speaks to chief executive Stefan Larsson.
Van Heusen shirt. Shutterstock
Van Heusen shirt. Shutterstock

Before PVH acquired Calvin Klein and Tommy Hilfiger in the 2000s, sales of men’s dress shirts and neckties under labels like Van Heusen and Izod drove more than a billion dollars in revenue and dominated the shirt market.

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