Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Preppy J.Crew Staked Its Future on a Streetwear Star

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand’s mens business as creative director. But an updated look won’t solve all of J.Crew’s problems.
Brendon Babenzien's first J.Crew menswear designs will be available in the second half of 2022. J.Crew.
Brendon Babenzien's first J.Crew menswear designs will be available in the second half of 2022. J.Crew. (J.Crew)

J.Crew has its eye on hype.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON