Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Mytheresa Bought Yoox-Net-a-Porter

The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.

A portrait of a model holding a Mytheresa delivery box. — Mytheresa is the latest e-tailer to join in the ongoing luxury e-commerce consolidation. (Mytheresa)

Malique Morris

08 October 2024

Mytheresa on Monday announced it would acquire its distressed competitor Yoox Net-a-Porter (YNAP) from Swiss conglomerate Richemont, perhaps the most significant deal yet in a year of upheaval for luxury retail that has left few of the category’s major players untouched.

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Mytheresa Acquires Yoox Net-a-Porter From Richemont in Equity Deal

Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.

Mytheresa Grows Sales Amid Continued Focus on Top Clients

After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.

The Start-Ups Defying the Luxury E-Commerce Slump

It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.

Why Online Luxury Is Broken

Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.

About the author

Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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