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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Mansur Gavriel Is Sticking With the Bucket Bag

The New York-based brand used to be one of the most coveted names in fashion. Now, it’s hoping to win over a new group of Gen-Z shoppers with the same best-selling handbags that had captured the hearts of Millennials.
Mansur Gavriel bags being modeled.
Mansur Gavriel will reissue a selection of its most popular styles throughout the last decade. (Mike Coppola)

For Mansur Gavriel, what’s old is new again.

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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