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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why ‘Made in America’ Is Still a Fashion Fantasy

Trump’s “America First” trade agenda is designed to encourage domestic manufacturing. But ambitions to move more apparel production to the US have been stymied for years by limited capacity and high costs.
A worker holds up a pair of jeans in Saitex's LA factory.
Denim manufacturer Saitex's LA factory is supported by much larger operations in Vietnam. (Saitex)
By
  • Olivia Rockeman

Donald Trump has entered his second presidential term with an

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Further Reading

How Fashion Is Shaking Up Its Global Sourcing Strategies

Rising costs, evolving trade policies and shifting political winds are pushing brands to diversify their sourcing in Asia and laying the foundations for more manufacturing closer to home, as detailed in the BoF-McKinsey State of Fashion 2025.

In This Article

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