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Why Fashion Is Obsessed With Palm Beach

The South Florida resort town has always been an enclave for the wealthy, but recent developments have bolstered its reputation as a fashion destination.
Brands including Nili Lotan and Hill House Home have opened up shop in Palm Beach, Florida.
Worth Avenue in Palm Beach, Florida has long been the city's main shopping street. (Getty Images)

When it comes to Florida cities that saw a pandemic boom, Miami gets most of the attention. But 75 miles north, there’s another fashion hotspot emerging.

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Further Reading

The Two Hottest Cities in America

Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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