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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Everyone Suddenly Wants to Sell You a Handbag

As luxury brands stumble, new entrants ranging from Alo Yoga to Nili Lotan to Old Navy are launching their first bag collections. Is there room in the market for all of them?
Many of the brands now banking on handbags are sensing that the big luxury names that have long dominated the category have lost a step.
Many of the brands now banking on handbags are sensing that the big luxury names that have long dominated the category have lost a step. (BoF Team, Courtesy)

If it seems like a new handbag line is launching almost daily, it’s not your imagination.

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Further Reading

The Power of a Luxury Handbag | The Debrief

Luxury handbags are not only fashion statements – they can be vital to a brand’s identity, bottom line, and ongoing appeal to aspirational consumers. Senior correspondent Sheena Butler-Young and luxury correspondent Simone Stern-Carbone discuss the power of an iconic handbag.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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