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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Etsy Bought Depop

The marketplace’s $1.6 billion acquisition of the young-skewing resale platform is a big bet on the future of secondhand fashion. It also spells bigger, badder competition for the growing field of contenders in the category.
Depop campaign
Depop campaign. Courtesy.

Until recently, fashion resale was mostly about potential: sites like The RealReal and Thredup reported quarter after quarter of explosive growth, but for most secondhand players,

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