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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Digital Fashion Companies Are Buying Up Tired Brands

Boohoo Group has bought ailing department store Debenhams, while Asos confirmed it is in talks to acquire Topshop. Why are new digital players targeting fading high street labels?
Debenhams store on Oxford Street in London | Source: Getty Images

The pandemic is rewriting the rules of retail — and an emerging class of digitally native companies are swooping on struggling brands to boost their reach.

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