Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why COS Is Showing at London Fashion Week

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an “accessible luxury” powerhouse.
Activist Janaya Future Khan and actor Jodie Turner star in Cos' Autum/Winter 2021 campaign. Courtesy.
Activist Janaya Future Khan and actor Jodie Turner star in Cos' Autum/Winter 2021 campaign. Courtesy.

This season, London Fashion Week is missing big names like Burberry and insider-favourite Victoria Beckham. But on a schedule devoid of the usual headliners, a different kind of mega-brand is making an appearance: high street behemoth COS.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON