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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Asos Needs Topshop

Asos just spent over $400 million to acquire the legacy high street brand, boosting the online retailer’s place in the race to dominate the surging e-commerce market.
Topshop campaign. Topshop first launched on Asos in 2019 | Source: Courtesy of Topshop
Topshop first launched on Asos in 2019 | Source: Courtesy of Topshop

The race to be fast fashion’s leading online player is heating up — and multi-brand retailer Asos is determined not to get left behind.

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