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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Adidas Is Selling Reebok

The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.
Reebok.
Reebok. (Shutterstock)

Adidas is putting Reebok up for sale

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