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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Abercrombie & Fitch and American Eagle Are Racing Ahead of the Competition

The chains are exceeding sales expectations in a choppy market by giving young shoppers the products they want, in just the right amount.
Two young people crossing the street at nighttime
Earlier this week, mall chains Abercrombie & Fitch and American Eagle Outfitters lifted their fourth-quarter sales guidance based on early indication of strong demand for their winter assortment. (Abercrombie & Fitch)

Maybe the American consumer isn’t done shopping after all.

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