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Why a Handbag Brand Is Betting on Cannabis

Red carpet-regular Edie Parker thinks handbags and fashion-forward cannabis can sell side-by-side, as founder Brett Heyman plots fall expansion for her ‘Edie Parker Flower’ line.
Edie Parker Flower. Edie Parker.
Edie Parker Flower. Edie Parker.

Mid-century-inspired acrylic handbag label Edie Parker launched in 2010. With a pivot into cannabis products including fruit-shaped pipes, rolling papers and lighters, and even pre-rolled joints sold through dispensaries, the brand is leaning into its motto, “for a good time.”

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