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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Navigate the Return of Wholesale

After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers. This time, they say the terms are better.
Bergdorf Goodman, Retailer, Department Store, Wholesale, Wholesale Strategy
Bergdorf Goodman store in Manhattan. (Bergdorf Goodman)

When the pandemic struck two years ago, accessories label Loeffler Randall was ready to embrace a fully direct-to-consumer future.

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Further Reading

Is There Hope for Wholesale?

In the age of access, the wholesale distribution model, which comes with inventory risk and high working-capital requirements, no longer makes a lot of sense.

Can Young Luxury Brands Bypass Wholesale?

More and more emerging fashion designers are adopting a direct-to-consumer model, wooed by the promise of higher margins and a closer relationship with the customer. Can they really do without wholesale?

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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