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Agenda-setting intelligence, analysis and advice for the global fashion community.

Where US Consumers Are Shopping and What They’re Buying

Luxury spending may be flagging, and Miami has lost some of its pandemic-era heat. But there are plenty of opportunities for fashion brands if they know where to look.
Pedestrians on a busy retail corridor.
American consumers are still spending. Retail sales rose 0.2 percent in June and 1.5 percent from a year earlier, marking the third straight month of growth. (Shutterstock)

Forget Austin and Miami. In the US, fashion’s new hotspots are Dallas and Orlando.

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Further Reading

How Bad Will the US Luxury Slowdown Be?

Sales growth has slowed sharply after a two-year surge. But analysts expect the American luxury market to bounce back soon, as brands open more stores and adapt their offer to changing tastes.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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