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Agenda-setting intelligence, analysis and advice for the global fashion community.

When Will Shoppers Push Back on High Prices?

After rising steadily for years, the cost of apparel in the US may be nearing an inflection point, between cooling inflation and fed-up shoppers. But experts say retailers still have room to raise prices on certain items.
People shopping in London.
In June, apparel prices rose 0.1 percent from a month earlier, even as consumer prices overall dropped slightly. (Shutterstock)

For years now, Americans have complained of high prices for everything from gasoline to fast food to simple summer dresses. But they’re still driving, eating out and above all else shopping.

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Further Reading

How Brands Are Preparing for Life After Inflation

Lower consumer prices and pending interest rate cuts won’t completely solve fashion’s economic woes, but a rosier outlook this year gives brands a chance to drive profitable growth as consumer spending rebounds.

Case Study | The Complete Guide to Managing Markdowns

Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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