Agenda-setting intelligence, analysis and advice for the global fashion community.
The craftsmen for Back at the Ranch in Santa Fe, New Mexico, have been making cowboy boots for three generations. Since Wendy Lane Henry founded the brand in 1990, the boots have barely changed — but in recent years, business has exploded. Her waitlist for custom orders is up to eight months, and she’s boosted store inventory by more than 40 percent to meet demand.
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