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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Happens When Designers Team Up With Shein

The company, which has come under fire for allegedly ripping off emerging designers’ work, has partnered with thousands of creatives through its SheinX programme. BoF spoke with participants about what it’s really like to work with the fast-fashion giant.
SheinX designers who participated in Shein's 100K challenge in 2021.
SheinX designers who participated in Shein's 100K challenge in 2021. (Getty Images)

For the last two years, Shein has worked with thousands of independent designers, including former Project Runway contestants, fashion school graduates, tattoo artists and stay-at-home moms to design countless products.

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Further Reading

How Shein Gatecrashed Fashion’s Sustainability Show

The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.

Can Shein Clean Up Its Image?

The Chinese fast fashion giant’s new design competition seems aimed at shifting opinion on a company whose labour and environmental records have become frequent targets for regulators and consumers.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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