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What Gen-Z Investors Mean for Fashion

Venture capital syndicates and online communities with young investors are changing the landscape for brands and founders.
Starface is one of the companies Gen Z investors are championing. Courtesy.
Starface is one of the companies Gen Z investors are championing. Courtesy.
By
BoF PROFESSIONAL

Emily Herrera is a 22-year-old student at Northeastern University but already has a budding career in venture capital. Beyond venture and analyst positions at Contrary Capital and BBG Ventures (the latter of which funded beauty brands Starface and Radswan), Herrera is also a member of several online communities dedicated to students and Gen-Z in venture capital, including Gen-Z VCs and The Wiress, her own recently-launched investment community and syndicate focused on Gen-Z women.

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