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Walmart Makes Its Fashion Week Debut

America’s largest retailer hosted a pop-up shop in New York City over the weekend, touting its affiliation with designer Brandon Maxwell and announcing its fashion ambitions after recent seasons of promising sales in apparel.
Walmart fashion pop-up in New York City.
Walmart's pop-up represents the culmination its efforts to convince shoppers, who typically stop by their local store to pick up produce and household products, to peruse its fashion assortment too. (Jojo Korsh/BFA.com)
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BoF PROFESSIONAL

The latest pop-up boutique in New York’s Meatpacking District is exactly what you’d expect from the chic retailers that inhabit the neighbourhood. There’s curated racks of sleek, well-tailored tops, dresses and jackets set against minimal fixtures and wood-panelled walls; each style displayed is a sample (more stock is in the back) as to not clutter the sales floor.

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Further Reading

Can Walmart Finally Crack Fashion?

The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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