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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Walmart Finally Crack Fashion?

The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.
Walmart's Free Assembly line.
Walmart is working with the designer Brandon Maxwell on two private labels and offering more trendy, seasonal pieces like fleece jackets and ankle boots alongside the usual assortment of plain T-shirts and sweatpants. (Walmart)

Secaucus, NEW JERSEY

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Further Reading

Yet Another One-Stop Fashion Shop

Touting AI-driven personalisation tools, a new e-commerce marketplace called Shoptrue wants to be a one-stop shop for online fashion. But many have tried before — and failed.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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