Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Vivrelle Plots Retail Expansion With SoHo Pop-Up

Fresh off a $62 million Series C and fuelled by the price-conscious luxury consumer, the accessories rental startup is teaming up with Revolve on a SoHo pop-up, marking the next phase of its brick-and-mortar strategy.
Vivrelle rental handbags
Vivrelle's retail growth strategy involves an upcoming pop-up in SoHo and two to three additional pop-ups in the US over the course of the next year, with the possibility of extending the leases to be permanent storefronts. (Vivrelle)

Vivrelle

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON