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Agenda-setting intelligence, analysis and advice for the global fashion community.

Veronica Beard Is a Hit in the US. Will Its Formula Work Globally Too?

The contemporary label is on track to hit $250 million in sales this year. Up next are stores and new wholesale accounts in Asia, Europe and the Middle East.
Model in yellow Veronica Beard suit poses in front of a pool.
Veronica Beard opened its first international outpost in London last summer, and expanded to Toronto in January. (Veronica Beard)

Veronica Beard is not a highbrow brand, the kind of label that only city-dwelling creative types appreciate.

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Further Reading

How to Take a Brand From Local to Global

For most of its first two decades, Farm Rio was little known outside its native Brazil. But since entering the US in 2019, the dressmaker has made a splash in contemporary womenswear, with sales reaching $50 million in its new market last year. Next up: Europe.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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