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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Happens When the Travel Boom Ends?

Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.
Empty beach with umbrellas and sunbeds.
Signs of weaker demand for travel include a dropoff in airfares in recent months and lower occupancy rates at US hotels. (Shutterstock)

Australian womenswear brand Sir was practically made for

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Further Reading

Vacation Dressing in the Instagram Age

Social-media savvy consumers are seeking out Instagramable outfits for travelling, presenting a year-round opportunity for fashion brands and retailers alike.

Luxury Seizes the Vacation Dressing Boom

Camille Miceli’s Pucci experience on the island of Capri shows how the industry’s expansion into resortwear — and resort retail — is accelerating. The push comes amid rebounding demand for travel and experiences from consumers longing to return to their pre-pandemic lifestyles.

How to Make a Splash in a Crowded Pool of Swimwear Brands

With no clear market leader, dozens, if not hundreds, of brands are crowding into the category, from venture capital-funded start-ups like Summersalt and Andie to global fast-fashion players like Asos and Boohoo. Here's how to stand out.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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