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US Retailers Attempt to Stir Excitement During Shorter Holiday Shopping Season

Retailers are ramping up Black Friday strategies with interactive experiences and high-tech products, while also stocking up on popular basics to cater to cautious shoppers facing higher prices and a shorter holiday season.
Shoppers look in store windows and walk down the street on Fifth Avenue in New York during the holiday season.
A record 183.4 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year. (Shutterstock)
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BoF PROFESSIONAL

To entice shoppers on Black Friday, major retail chains intend to showcase interactive products and experiences, including Ray Ban augmented-reality glasses, extra-extra-large TVs at electronics retailer Best Buy and new spa services at US department store chain Nordstrom Inc.

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