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Unpacking Nike’s New Partnership with Dick’s Sporting Goods

The sports and fitness retailer, which saw sales soar since the start of the pandemic, is one of Nike’s most important retailers in its direct-to-consumer focused era.
Nike products on display at a Dick's Sporting Goods store in Oregon.
Nike products on display at a Dick's Sporting Goods store in Oregon. (Shutterstock)

Nike is deepening its relationship with Dick’s Sporting Goods,

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