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Unpacking Farfetch’s Big Sales Miss

Farfetch reported disappointing sales and lowered its outlook for the rest of the year. Its own brands, including Off-White and a Reebok license, were hardest hit.
A diptych of Gucci sunglasses and Off-White sneakers.
Revenue from Farfetch's own brands like Off-White dropped more than 40 percent in the second quarter of the year. (Courtesy)

Farfetch’s struggles to attract customers to its luxury marketplace deepened in the second quarter, with its own brands taking the biggest hit.

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Further Reading

Farfetch to Close Beauty Division

The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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