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Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike following a 27-year partnership, Tiger Woods is back in the golf wear game.
Tiger Woods in a black hat with the tiger logo of his new brand in white, wearing a red polo shirt from the brand.
Tiger Woods models apparel from his new lifestyle brand Sun Day Red. (TaylorMade)
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BoF PROFESSIONAL

The golf legend’s new apparel and footwear brand created with golf equipment brand TaylorMade was unveiled Monday at a press conference in Pacific Palisades, California. Called Sun Day Red, the “active premium lifestyle brand” includes apparel, shoes and accessories that will go on sale via the brand’s DTC site on May 1.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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